Skills every web3 Marketer should have and how to get a Job

To be a successful web3 Marketer you need to be skilled here are some of the core digital marketing skill areas that will help you succeed in the age of web3.

1. Fantastic Content Writing Skills

To be a success in the web3 marketing space you must be good at writing Fantastic content, breaking down the complex concept of web3 into easy-to-understand write up. 

Every web3 startup has a blog so as a marketer you should either be very good at writing content or very good at deciding what content to write, being great at both is a competitive edge.

2. Copywriting and User Experience.

Copyrighting in web3 is extremely underrated. Most web3 sites have terrible and hard-to-understand one-liners, which makes it hard for these platforms to get new users. 

For example, The uniswap homepage is hard for a newbie to understand what they do. There’s a lot of ‘jargon’ only a web3 native will understand. 

At its core, Uniswap is a platform to swap cryptocurrencies. Plain and simple. Then more of the site explains how it works.

Having a ‘launch app’ as the CTA is not effective for a newbie, A Call to Action like ‘Swap Now’ or ‘Get Swapping’ would be easier to navigate.

As a marketer, you’ll need to be able to get into the mind of the user.

How to Get a Job as a web3 marketer

The hard thing about being a marketer is everyone wants to know if you’ve previously done marketing for a project before and if you’re a newbie it's hard to get that first role.

So there are two paths here; either you work for free for a month or two just to have it on your resume or begin to share your work on Twitter, which will give you credibility.